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Rack Labels

Each barcode location label leaving ASG is different from another, the design, the content, colors, material, and more, combine to make a unique label for a unique pallet location in a unique facility. At ASG Services, we produce designs in mono and full color print. Color rack location labels are used to help differentiate racking levels, storage zones and in some cases, product groups.

Our specialist software is developed specifically to handle mass variable data in multi field designs which makes it possible for us to print high definition barcodes, alpha, numeric and alphanumeric content with ease. We work closely with customers to establish the best design and content to suit their needs. Often customers will have a predetermined design, others can draw from our experience and archive for a custom design. Read more about our storage location data management.

Rack Location Labels Freezer Labeling

We utilize the latest print technology to create our rack labels. At ASG we believe a high performing barcode is critical to meeting the demands of the fast moving industry they work in. Barcode scanners have vastly improved in the past 10 years and will now scan most qualities of barcode, but not all facilities have the latest technology and performance, so we uphold this policy and produce the very best pallet location labels we can.

Advanced materials in label production are important for industrial use, ASG’s polyester rack labels are among the toughest available thanks to the characteristics of polyester. We find that polyester barcode label designs withstand more damaging impacts than any other base material. In addition, we also apply a laminate for customers who would like to protect the print further. The laminate is also high grade polyester.


The key performance benefits of the materials we use are:

  • Polyester –the most stable material we use, it does not contract or stretch to the same degree as other materials such as vinyl, which is very important for barcode labels. Polyester can also be applied to magnetic material and equipped with a thicker adhesive for rough surfaces, such as structural racking.
  • Retro Reflective – a much greater amount of light is reflected making it easier for the barcode to be read and therefore, the labels can be placed much further from the scanner.
  • Plastic – A composite label which is much harder wearing than regular polyester and come with various adhesive options such as standard, cold store and floor grade.

Most rack labels can be produced as singles or on rolls. The way they are presented is entirely up to the customer, some prefer to have all labels on a roll which can prevent them being mishandled, others prefer singles as it is often easier to install them.

Rack Labeling


Installation services

ASG Services is renowned for its installation project management services.

We provide professional, fully managed and insured installation teams throughout the USA, who install location identification products on a daily basis. Their attention to detail and understanding of warehouse location number sequences is essential in achieving the volume and accuracy they are capable of.

All types of warehouse location labels are installed, including those designed for cold store, multi-level,  magnetic, weight capacity, reflective and flue space indication.

We invite you to contact us and start your project discussions early. The more information we can share the better, such as considerations regarding your racking layout, location numbering convention and any operational restrictions.

Contact us today

Rack Label Installers

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Polyester Location Labels Polyester Location Labels

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Laminated Location Labels Laminated Location Labels

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Upright Location Labels Upright Location Labels

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Cold Store Beam Labels Cold Store Beam Labels

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Our happy clients
Nestle Purina
Best Buy
DB Schenker
Mercedes Benz
Proctor & Gamble
Sherwin Williams
US Foods
XPO Logistics
Frequently asked questions
  • What sizes do you offer?

    Every order we fulfill is customized, therefore, you name the size and we can provide prices and products to suit.

  • What designs can you create?

    We are not a graphic design studio but we are capable of designing any label layout required. Variable content data and multi field options are possible, our only restriction on the number of barcodes and characters is the size of label you request. We will always suggest a size which best suits your requirements.

  • Is color more expensive?

    Yes, simply because the raw materials we need to create color labels are more expensive, however once an order is over a certain size, the extra cost becomes negligible.

  • Why use color?

    It is true that location labels do not need color to work, but we recommend color to help the users identify key location information quicker. Color is know to improve speed of identification, to read more visit our warehouse color coding article.

    Color identification may be used as a level indicator on racking where each level in a rack bay has a unique color, so as the operative looks up, they can distinguish the level quickly and shorten their reading time.  It can also be used as a zone identifier particularly with bulk storage floor locations, aisle groups in racking and shelving is another.

    Another well represented use of color is with warehouse striping for staging lanes, bulk storage bays and walkways.  See our warehouse striping page for more information.

    Some customers use it for aesthetics for their in-house branding.

  • Can I have check digits?

    Yes, these are a common request from our customers looking for pick accuracy improvements.

  • Which barcode is best?

    The barcode you choose to use is dependent on your location or product reference data requirements.

    Although we are able to produce almost any barcode type you require, Code 128 is by far the most requested by the storage and logistics industry. This is impart due to the range of characters which can be used (128), being all digits, characters and punctuation and because of its data to size percentage, lots of data can be stored in this narrow width barcode.

    Code 39 is the next most popular, which is less useful in terms of characters it can encode, but it is great for its simplicity and ease of scanning capabilities. This is often used with operations handling product specific references and a need to work quickly.

    More recently we have been asked for DataMatrix and QR Codes which can contain huge amounts of data compared to linear barcodes.

  • I have a design already, can you copy it?

    Yes, if we have a sample or measurements and a good image we can copy your label almost exactly.

  • If you install the labels, what assurances can I expect?
    • Every label will be in the correct place.
    • Labels applied to the rack or shelf in a consistent manor for a uniform presentation.
    • If you have missed information from your location references, our teams will report back to ensure they are made and on site before the facility goes live, and hopefully applied before we leave site.
    • Barcode and content accuracy.
    • Barcode performance and verification guaranteed as an additional service.
Call today

Call us with your questions on +1 (877) 447-9798 and tell us about the situation your facing, we're happy to help.

Prefer to email?

Ask your question and send images, drawings or anything else which will help us give you the best answer possible.

Need samples?

Tell us what sample types you would like and we'll get them on their way.

Visit our online store

Our online store provides customers with the opportunity to purchase standardized products. The same technology, production and quality control methods are used, so you can be assured of their performance and durability.

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